In 2012 I completely redesigned the Trollbeads Business-to-Business website, taking it from an extremely basic and dated two-page site to a fully-fledged, colourful, attractive and interactive version; the homepage of which is shown below. On this new site there was much more of a focus on promoting certain products and enabling retailers to access the resources required without having to contact Fable Trading directly.

At Fable Trading I was also responsible for communicating Trollbeads news to a subscriber base, which I built up from 200 people to over 10,000 within 18 months. Using my own HTML template I sent out informative, bright and colourful eNews at least once a month, informing consumers of all new releases and promotions. Also shown below is a small selection of the promotional banners created for display on the Trollbeads consumer site.

Since my time employed by Fable Trading (former distributors of Trollbeads jewellery) I have been employed to complete freelance projects for Trollbeads, including this 44-page brochure, mixing stock details and images with lifestyle shots and essential information for collectors.

High levels of Photoshop work were required to enable images to fit; removing backgrounds, patching several images together into one, fixing issues with breaks in symmetry and generally adding more clarity and vibrancy to many product images dating back over a decade. You can download the full brochure here

In my role as Online Design & Content Manager for Fable Trading I designed a wide variety of promotional materials, both for online application and printed publication.

As well as myriad custom adverts for specific retailers, I also created a series of adverts for nationwide advertising. Shown below are two of these, published in Glamour, Red, Grazia, She and in the trade magazine Professional Jeweller throughout 2011.