Imperial College Business School Business Analytics

Whilst working at SERIOUS, Imperial College Business School briefed us with designing an identity for their new Business Analytics course – an MSc specialising in the interpretation of Big Data.

In my role as Graphic Designer at SERIOUS I was involved from the concept stage, working alongside the Art Director to propose ideas representing the focusing of data. The final result was this main graphic showing a muddled mass of data being focused into a precise MSc.

Taking inspiration from swarms of migrating birds, this exceptionally intricate set of illustrations was created by me within a very short space of time due to the tight deadline. Two swarm designs were created to be used across Imperial’s website and in a series of print promotions.