For this final year university project I had to create a typographic representation of ‘imbalance’.

I chose to highlight the imbalance between political promises and their reality in the intricate promotional pieces below; specifically, election-time promises made by the Liberal Democrats and the Conservative Party, contrasted with their eventual realities.

The primary design is of posters to be positioned in high foot-fall areas, but I also adapted the visuals to be used as projections on office buildings, hospitals and police stations. Bus advertising was also created and the main posters were created to function as flyers too.